- PPC
- SEO
- SMM
- UGC
How We Increased ROAS by 452% for a Cosmetics Brand
Christina Cosmeceuticals is a globally recognized skincare brand offering science-backed professional and home-care solutions, combining innovation with natural ingredients for real results.
The Project Goals:
Christina Cosmeceuticals is a globally recognized skincare brand with a strong reputation, but their ad performance and social media engagement weren’t reflecting their full potential. High acquisition costs, inconsistent ROAS, and underutilized social media channels were limiting their ability to scale efficiently. They didn’t need to spend more—they needed to spend smarter. That’s where we stepped in.
CPA
ROAS
Targeting
Engagement
The Game Plan
- Paid Ads Search (Google)
- Paid Ads Social Media
- Social Media Management
From Guesswork to Growth
Google Ads were running, but not efficiently. The campaigns lacked structured targeting, leading to inconsistent results and high acquisition costs. We overhauled the strategy with refined audience segmentation, smarter bidding, and optimized product catalog structures—turning an underperforming setup into a revenue-driving machine.
1. Search Campaign Refinement:
- Paused low-performing keywords and doubled down on high-intent search terms.
- Revamped ad copy to better align with customer intent and boost click-through rates.
2. Performance Max Overhaul:
- Refined audience signals using first-party data and customer match lists.
- Tested multiple bid strategies, including "Target ROAS" and "Maximize Conversions," for better cost control.
3. Product Catalog Restructuring:
- Segmented product listings based on demand, price range, and historical performance.
- Prioritized top-selling items for increased visibility and conversion rates.
4. Smarter Budget Allocation:
- Shifted ad spend dynamically toward campaigns delivering the highest return.
- Reduced spend on underperforming placements, optimizing cost-per-conversion.
5. Continuous Performance Monitoring:
- Regular campaign audits to identify and adjust underperforming areas.
- Refreshed creatives and offers to maintain engagement and relevance.
Making Every Dollar Work Harder
We refined the ad strategy by eliminating inefficiencies, optimizing audience targeting, and restructuring campaigns for better cost control. With strategic bidding, fresh creatives, and precise tracking, we turned underperforming campaigns into a high-ROAS system.
1. Campaign Restructuring:
- Streamlined campaigns to focus on high-converting products and eliminate redundant ad sets.
- Revamped dynamic catalog ads to prioritize best-selling and trending items.
2. Audience Targeting Refinements:
- Developed Lookalike Audiences (LAL) based on high-value customer data.
- Enhanced retargeting strategies to engage users who interacted but hadn’t converted.
- Excluded low-intent audiences to reduce wasted ad spend.
3. Bid Strategy Optimization:
- Shifted to a "Maximize Conversions with Target ROAS" strategy for better profitability.
- Implemented real-time budget allocation, shifting spend to top-performing campaigns.
4. Creative & Ad Copy Enhancements:
- Introduced new UGC video ads and fresh static banners to improve engagement.
- A/B tested multiple creative formats to identify top-performing assets.
5. Conversion Tracking Overhaul:
- Refined conversion tracking to ensure accurate attribution across campaigns.
- Monitored customer journeys to improve campaign performance insights.
Content with a Purpose
The goal was to transform Christina’s social media into a polished, market-driven presence tailored for the USA. By building a structured strategy, improving visuals, and engaging with the audience in a meaningful way, the focus was on turning social platforms into a powerful growth engine.
1. Sharpening Brand Voice & Positioning:
- To refine Christina’s messaging, making it more aligned with the expectations of the USA market.
- To maintain a consistent and professional presence across Instagram, Facebook, and TikTok.
2. Building a Strong Content Plan:
- To create and schedule daily posts that blend product highlights, promotions, and industry trends.
- To ensure every piece of content serves a purpose—whether to inform, engage, or convert.
3. Unifying Social Media Across Platforms:
- To develop a seamless cross-platform strategy that maximizes reach and engagement.
- To leverage platform-specific features like Reels, Stories, and TikTok trends for greater visibility.
4. Elevating Visuals & Content:
- To enhance post designs, making them sleek, brand-aligned, and attention-grabbing.
- To improve content writing, ensuring messaging is engaging, clear, and impactful.
5. Strengthening Engagement & Community Growth:
- To actively interact with followers, responding to comments and messages in real-time.
- To encourage user-generated content and direct interactions, making Christina’s community stronger.
Conversion Optimized
Assets Creation (SM Ads)
Instagram Profile - Christina Skincare USA
The Results
- Paid Ads Search (Google)
- Paid Ads Social Media
Google Ads Results
Key Improvements:
- Stronger, More Effective Ads:
We refined ad creatives and messaging to attract high-intent users, leading to more meaningful interactions. - Better Spending, Smarter Results:
By optimizing targeting and bid strategies, we reduced wasted ad spend and improved overall efficiency. - Higher Quality Leads:
We focused on attracting customers who were ready to take action, ensuring more valuable conversions. - Smoother Customer Journey:
By refining audience segmentation, we delivered more relevant ads at the right moment, improving the user experience.
Conversion Tracking Impact:
- Reliable Data, Smarter Decisions:
We implemented accurate conversion tracking, allowing for better campaign adjustments and performance insights. - Clearer Attribution, Higher ROI:
Every conversion was properly tracked, helping us understand which campaigns were driving the best results.
Meta Ads Results
Key Improvements:
- More Engagement, More Action:
We crafted compelling ad creatives that captured attention and drove real customer interactions. - Stronger Brand Presence:
By refining audience targeting, we ensured that the right people were seeing the brand at the right time. - Optimized Budget, Maximum Impact:
Our data-driven approach allowed us to allocate ad spend where it mattered most, improving efficiency. - Consistent Growth:
The campaigns steadily attracted new customers while maintaining strong engagement with existing audiences.
Ad Performance Impact:
- Smarter Audience Targeting:
We fine-tuned targeting to focus on high-value customers, eliminating irrelevant traffic. - Stronger Creative Strategy:
High-quality visuals and tailored messaging improved user engagement and brand trust.
Social Media Transformation In
Instagram And Facebook
UGC
Geeks360 - All About
Growing Your Business
Geeks360 SM is a full-service social media marketing agency helping business owners & entrepreneurs use social media and digital marketing in order to find, connect and convert audiences into followers, clients and customers.