- PPC
- SEO
How Geeks360 Tuned Up Google & Facebook Ads for an Auto Biz
Artec Automotive, based in Belmont, California, specializes in servicing European luxury and exotic cars, offering detailing, repairs, and custom modifications.
The Project Goals:
Artec Automotive had top-tier services and a high-potential market, but previous ad efforts fell flat. After working with multiple agencies that failed to deliver results, they needed a fresh, effective approach to attract the right customers. The goal was to build a high-performance Google and Facebook Ads strategy from the ground up. This meant setting up campaigns from scratch, refining audience targeting, fixing conversion tracking, and creating compelling ads designed to drive real, high-value leads—not just clicks. The focus was on maximizing ROI, reducing wasted spend, and finally turning online ads into a reliable growth engine.
flow
targeting
Facebook Ads
tracking
The Geeks Strategy
- Paid Ads Search (Google)
- Paid Ads Social Media
Paid Ads Search (Google)
We streamlined the ad strategy, eliminating wasted spend and fine-tuning every element for maximum efficiency. With precise targeting, accurate tracking, and optimized bidding, we transformed an underperforming setup into a high-converting, cost-effective campaign.
1. Campaign Restructuring:
- Consolidated campaigns to reduce redundancy and eliminate overlaps.
- Designed a focused campaign targeting high-performing services: Car Detailing, Car Modification, and Car Repair.
2. Conversion Tracking Overhaul:
- Reviewed and cleaned up conversion actions to remove duplicate form submissions.
- Integrated a call tracking system with automatic Google Ads integration, allowing accurate attribution of phone call conversions directly to campaigns.
3. Bid Strategy Optimization:
- Shifted to a “Maximize Conversions with Target CPA” strategy for more predictable costs.
- Focused on improving ad placements to reduce invalid click rates.
4. Audience Targeting Refinements:
- Implemented advanced audience segmentation to target high-intent users based on location, search behavior, and demographics.
- Excluded irrelevant audiences, reducing wasted ad spend.
5. Creative and Ad Copy Updates:
- Revamped ad copies to align with each service offering.
- Highlighted key differentiators, such as specialized expertise in premium car modification.
Meta Ads
We built a Facebook Ads strategy from scratch, optimizing targeting, creatives, and tracking to drive high-quality leads. Through strategic testing and precise audience segmentation, we identified the best-performing approach, maximizing engagement and conversion rates.
Seamless Account Setup
- Configured Facebook Ads with proper conversion tracking and pixel integration for accurate data collection.
- Verified and linked the pixel to the client’s website, ensuring smooth performance tracking.
Data-Driven Strategy Testing
- Tested multiple campaign objectives, including Messages, Lead Forms, Calls, and Website Conversions.
- Pinpointed Website Conversions as the most effective strategy for generating high-quality leads.
High-Impact Creatives
- Designed custom banners and videos showcasing the client’s services and process.
- Used compelling visuals to boost engagement and highlight key offerings.
Precision Targeting
- Implemented location-based targeting with a well-defined radius around the client’s service area.
- Refined audience segmentation with demographic filters and exclusions to eliminate irrelevant traffic and optimize ad spend.
The Results
- Paid Ads Search (Google)
- Paid Ads Social Media
Google Ads Results
Key Improvements:
- Accurate Conversions:
We cleaned up the data and added call tracking for 100% accurate conversion tracking. - Reduced Invalid Clicks:
We lowered the invalid click rate from 10.51% to 7.34%, ensuring every click counts. - Lower Cost, Better Results:
The campaigns now generate high-quality conversions at a lower cost per action.
3. Conversion Tracking Impact:
- Call Tracking Integration:
We added phone call tracking to capture valuable leads that were previously missed. - Clear Attribution:
We now know exactly which campaigns are driving the best ROI.
Facebook Ads Results
Key Improvements:
- Better Targeting:
We focused on location-based targeting to ensure the ads reached the right audience, cutting down on wasted spend. - Creative That Worked:
High-quality visuals helped engage the audience, boosting both interactions and conversions. - Smart Testing:
We identified Website Conversions as the top-performing objective, driving the best results.
Social Media Transformation In
Instagram And Facebook
Video Ads
Geeks360 - All About
Growing Your Business
Geeks360 SM is a full-service social media marketing agency helping business owners & entrepreneurs use social media and digital marketing in order to find, connect and convert audiences into followers, clients and customers.