Key results:
Google Ads ROAS ↑452% | Meta CTR ↑65% | Overall CPA ↓55%
Founded in 1982, Christina Cosmeceuticals is a globally recognized skincare brand known for science-backed professional and home-care solutions that combine innovation with natural ingredients to deliver real results.
Despite their international success, the team recognized that their paid media and social channels weren’t delivering on the brand’s growth potential. High acquisition costs, inconsistent return on ad spend (ROAS), and under-leveraged social platforms were limiting the brand’s ability to scale in the U.S. market.
They didn’t need to spend more—they needed to spend smarter. In 2024, Christina Cosmeceuticals partnered with Geeks360 to refine their strategy, optimize performance, and build a stronger digital presence tailored to the U.S. market.
The challenge: Scaling paid performance and brand presence in the U.S.
Christina Cosmeceuticals set out to strengthen their presence in the U.S. market by evolving their brand identity and improving the performance of their paid marketing channels. When they partnered with Geeks360, the team was facing untapped potential for growth and optimization. While ROAS was good, there was clear room for improvement. Key channels weren’t being fully leveraged—particularly social media, which lacked alignment with the U.S. audience and didn’t clearly communicate the brand’s positioning.
Google Ads were live but lacked the structure needed to scale efficiently. Targeting was too broad, campaign performance was volatile, and budget wasn’t being optimized toward high-intent traffic. Meanwhile, Meta campaigns showed strong potential but weren’t fully optimized. Targeting opportunities were not utilized fully, and creative assets lacked the diversity needed to engage and activate new audiences. On top of that, the brand’s organic social presence didn’t reflect the polished, market-specific aesthetic needed to stand out in the U.S. skincare space.
The solution: Building a smarter foundation for scale
To unlock sustainable growth in the U.S. market, Christina Cosmeceuticals needed more than incremental fixes, they needed a strategy designed for scale. Geeks360 delivered a performance-focused roadmap built around three core pillars: paid media optimization, improved tracking, and a cohesive brand presence across social media.
1. Google Ads optimization: From guesswork to growth
To help Christina Cosmeceuticals scale efficiently in the U.S., we restructured their Google Ads account to reduce acquisition costs and increase return on ad spend. Our goal was to replace guesswork with data-backed strategy—ensuring every campaign was optimized for intent, efficiency, and growth.
Key strategic actions:
- Rebuilt Search campaigns around high-intent keywords and top-performing categories
- Optimized ad copy to better align with customer search behavior and improve CTR
- Reconstructed search and google shopping campaigns using first-party audience signals
- A/B tested bidding strategies including “Target ROAS” and “Maximize Conversions”
- Implemented accurate conversion tracking to monitor results and scale what worked
The result: better traffic, lower acquisition costs, and campaigns that could actually scale. With paid ads working smarter, Christina Cosmeceuticals gained the foundation needed to scale in the U.S. market.
2. Meta Ads optimization: Making every ad dollar work harder
We transformed Meta into a high-performing acquisition channel by streamlining campaigns structure, improving creative, and targeting audiences more precisely. With better budget control and sharper tracking, Christina’s social ad performance became both scalable and sustainable.
Key strategic actions:
- Restructured campaigns to focus on high-converting products and eliminate redundancies
- Developed Look-alike Audiences based on high-value customer data and optimized retargeting
- Shifted to “Maximize Conversions with Target ROAS” bidding for smarter budget allocation
- Introduced new UGC video ads and tested creative formats to boost engagement
- Overhauled conversion tracking to improve attribution and inform optimizations
The outcome: more engagement, smarter spend, and consistent growth. With the right structure in place, Meta became a reliable acquisition channel—one that delivered both reach and return.
3. Social media management: Content that stands out
Christina Cosmeceuticals had a strong product story—but their social presence didn’t fully reflect the brand’s positioning, especially in a competitive U.S. skincare market. Each platform told a slightly different story, with varying visual styles, tones, and engagement levels. For a brand ready to scale, messaging consistency is key.
Our focus was to bring cohesion. We reviewed the content strategy and overall brand expression across channels and worked to unify the look and feel—ensuring the same brand identity came through whether a customer was discovering the brand on Instagram, Facebook, or TikTok.
This meant refining visual direction, standardizing messaging tone, and curating a new content approach. Product visuals were reworked to be platform-appropriate while staying true to the brand’s aesthetic. We created a strong content plan to bring structure and purpose to every post, shaping a more intentional and polished presence.
Finally, we focused on engagement and community growth by actively interacting with followers, responding to comments and messages in real time, and encouraging user-generated content. The result was a stronger community—and a more credible digital brand experience.
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Results
At the beginning of our partnership, we aligned on four key objectives:
- Lower cost per acquisition (CPA)
- Increase ROAS and make it sustainable
- Optimize targeting
- Boost engagement on social media
Over the course of five months, we helped Christina Cosmeceuticals cut cost per acquisition in half and transform their paid media into a performance engine. Google Ads ROAS rose by 452%, and Meta ROAS increased by 230%—turning once-inconsistent campaigns into scalable, revenue-driving channels.
Optimized targeting drove stronger engagement, with click-through rates up 36% on Google and 65% on Meta, bringing more qualified traffic to the brand’s site.
On social, a more cohesive and polished presence led to consistent growth in engagement across all platforms. With a smarter spend strategy and stronger brand alignment, Christina Cosmeceuticals is now better positioned to scale sustainably in the U.S. market and beyond.
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