Case Study SEO
Roc.Ai is a leader in computing technology, specializing in SDK products for national security. With decades of experience and a focus on ethical, engineering-first solutions, they serve niche markets in need of advanced security tools. Their offerings enhance trust in global commerce, fortify military missions, and boost customer loyalty in various sectors.
Despite their extensive capabilities and specialized focus, Roc.Ai’s website had a significant lack of content that effectively explained their services and products to their target audience.
Additional Pages Created
To address the content gap, Geeks360 designed landing pages for each of Roc. Ai’s core products and services, providing in-depth information tailored to their niche audience.
Geeks360 optimized content, meta-descriptions, and image alt-texts to not only improve user experience but also to make it more relatable and informative for the specific target audience.
Re-structured Internal Cross-Linking
Navigation was enhanced through a revamped internal linking structure, allowing users easier access to relevant information.
Increase in Impressions and Clicks:
By filling the content gaps and optimizing on-page elements, Roc.Ai saw a marked increase in both impressions and clicks.
More Relevant Traffic:
The newly added landing pages attracted a more focused audience interested in SDK tools for security purposes.
The increased traffic and optimized content led to higher lead generation, providing Roc.Ai with more opportunities for customer engagement and sales.