---
title: "PPC Audit"
url: https://geeks360.net/ppc-audit/
description: "A one-time diagnostic of paid ad accounts that finds wasted spend, broken tracking and weak targeting, delivered as a roadmap ranked by revenue impact."
site: Geeks360
updated: 2026-09-28
---

# PPC Audit

A one-time diagnostic of paid ad accounts that finds wasted spend, broken tracking and weak targeting, delivered as a roadmap ranked by revenue impact.

## What we check

- Wasted spend: irrelevant search terms, broken match types, missing negatives, duplicate keywords
- Conversion tracking and attribution: tag setup, GA4 integration, server-side tracking, attribution model
- Account structure: campaign segmentation, ad group focus, keyword duplication
- Bidding strategy alignment, Quality Score factors and budget pacing
- Audience targeting, exclusions, demographics and audience overlap
- Ad creative performance, creative fatigue and ad rotation
- Landing page alignment with ad messaging and mobile vs desktop performance

## What you get

- The 3-5 issues actually costing money, ranked by what to fix first
- Findings ranked by revenue impact and implementation effort
- Quick wins separated from strategic plays
- Implementation specs for tracking fixes, creative refresh and structural changes
- 30/60/90-day implementation roadmap
- Strategy walkthrough call with your team

## Price

Custom quote after a free consultation

## Turnaround

2 weeks for accounts with a few active campaigns and clean tracking; 3-4 weeks for complex multi-channel setups, multiple business units, or broken tracking.

## How to order

Fill in the form on the page (name, phone, email, company, monthly marketing budget) or contact info@geeks360.net or +1-844-721-6630. Tell Geeks360 which ad accounts to review; scope, timeline and a fixed price come back within one business day.

## FAQ

### What's the difference between a PPC audit and PPC management?

A PPC audit is a one-time 2-3 week diagnostic that finds where your ad accounts are bleeding budget and tells you exactly what to fix, delivered as a prioritized roadmap. PPC management is an ongoing retainer engagement where we run, optimize, and scale your campaigns continuously. Many clients start with the audit to see the scope of the problem, then decide whether to manage in-house using our roadmap or move into ongoing management with us.

### Which ad platforms do you audit?

Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta Ads (Facebook and Instagram), LinkedIn Ads, Microsoft Ads (Bing), Pinterest Ads, TikTok Ads, and Amazon Ads. We audit any platform you're spending on, including platforms where most of the budget waste hides because nobody pays attention to them. If you're running multi-channel, we map performance across all of them and identify where to shift budget for better ROI.

### How long does a PPC audit take?

2 weeks for accounts with a few active campaigns and clean tracking. 3-4 weeks for accounts with complex multi-channel setups, multiple business units, or broken tracking that needs to be untangled first. We'll give you an honest timeline after we see your account scope, not a sales-deck estimate.

### How much wasted spend will the audit typically find?

Industry data suggests 15-30% of paid ad spend goes to wasted clicks across irrelevant queries, broken match types, duplicate keywords, and audience overlap. In accounts with broken tracking the share runs even higher, the waste is simply invisible until tracking is fixed. The audit typically pays for itself once that budget is recovered and redirected.

### Will the audit work if my conversion tracking is broken?

Yes, in fact, broken tracking is often what we find first. We audit your tracking setup as Step 1 because if your data is wrong, every recommendation built on it is also wrong. We'll surface the tracking issues, recommend fixes (server-side conversions, Enhanced Conversions, proper attribution), and then audit the campaign performance once you have trustworthy data. For clients who also need CRO audit work, we coordinate the two so tracking fixes don't have to be done twice.

### Do you implement the fixes or just deliver the report?

Both options. Many clients take the audit roadmap and execute through their internal team or freelancer. Others want us to handle implementation alongside their existing setup or as a transition to ongoing PPC management. We can also pair the audit with SEO audit or CRO audit work when the leak is multi-channel, sometimes "bad PPC results" are actually a CRO problem or an SEO traffic mismatch.

### Why are my paid ads underperforming?

Paid ads underperform when targeting is too broad, conversion tracking isn’t set up, or creatives are not tested against audience segments. Landing page issues also play a big role in wasted clicks. 5 Reasons Your Paid Ads Are Underperforming

### What role does click fraud play in PPC underperformance?

Click fraud can drain up to 20% of ad budgets through bots, click farms, or competitor activity. Without detection and filtering, brands may pay for fake clicks that never convert. Read our full article: Paid Ads, Click Fraud, And What It Means for Your Bottom Line.

### Do you audit AI search visibility as well as paid ads?

Yes, as a separate service. Paid results and AI answers are converging, buyers increasingly ask ChatGPT or Perplexity to shortlist brands before they ever click an ad. Our standalone AEO & GEO audit maps exactly where you appear in AI answers, who gets recommended instead of you, and what to fix. Many clients run it alongside the PPC audit to see the full acquisition picture.

## Full page text

We audit Google Ads, Meta, LinkedIn, and beyond - exposing wasted spend, broken tracking, and targeting that misses your real buyers. 
[Audit My Ads](#form_service-form)

### What a Real PPC Audit Actually Reveals

Forget the 50-page PDF nobody reads. We surface the 3-5 things actually costing you money and rank them by what to fix first.

01Wasted Spend Detection

Most accounts leak 15-30% of spend on irrelevant searches, broken match types, missing negatives, and duplicate keywords. We find every dollar going to clicks that will never convert - then show you exactly how to redirect that budget.

02Tracking & Attribution Fixes

If your conversion tracking is broken or under-counting, every decision you make from it is wrong. We audit your tag setup, GA4 integration, server-side tracking, and attribution model so you can actually trust the numbers in your dashboard.

03Targeting & Creative Audit

We review audience overlap, exclusion lists, demographic targeting, and ad creative performance. The audit surfaces who you're paying to reach who never buys - and which ad variations are actually pulling weight versus draining budget.

### Get Your Free Strategy Call

Tell us your ad accounts and what you're trying to fix.  We'll come back with audit scope, timeline, and a fixed price within one business day.

### Our PPC Audit Process

From data pull to delivery - here's exactly how we audit your paid ads.

STEP 1

###### Account Access & Baseline Data

Setting the ground truth before we dig in.

- Get read access to Google Ads, Meta Ads, LinkedIn, Bing, and any other active platforms
- Map conversion tracking setup and validate against GA4, GSC, and platform reporting
- Document your business goals, ICP, average order value, and lifetime value to score findings against revenue

[Start the Audit](#form_service-form) STEP 2

###### Wasted Spend & Account Health Audit

Where every dollar is going - and where it shouldn't be.

- Identify wasted spend on irrelevant search terms, broken match types, and missing negatives
- Audit account structure: campaign segmentation, ad group focus, keyword duplication
- Review bidding strategy alignment with goals (Manual CPC vs Smart Bidding vs Target ROAS)
- Validate Quality Score factors: ad relevance, expected CTR, landing page experience
- Audit budget pacing and identify capped vs underspent campaigns

[Stop Wasting Spend](#form_service-form)STEP 3

###### Targeting, Creative & Landing Page Review

Who you're reaching - and what they see when they click.

- Audit audience targeting, exclusions, demographics, and audience overlap across campaigns
- Review ad creative performance: which variations earn impressions, clicks, conversions
- Analyze landing page alignment with ad messaging (match score, CTA clarity, mobile experience)
- Identify mobile vs desktop performance gaps and budget allocation imbalances
- Flag creative fatigue and ad rotation issues that suppress performance over time

[Let’s Do This](#form_service-form)STEP 4

###### Prioritized Roadmap & Delivery

What to fix first, second, and never.

- Deliver findings ranked by revenue impact and implementation effort
- Quick wins separated from strategic plays (immediate fixes vs 90-day strategy)
- Implementation specs for tracking fixes, creative refresh, and structural changes
- 30/60/90-day implementation roadmap aligned with your team capacity
- Strategy walkthrough call with your team to align on priorities

[Get My Roadmap](#form_service-form)

### Case studies

AI Visibility
SEO
AIEOHow We Made a Beverly Hills Wellness Clinic Visible Inside AI Search

When an AI assistant or Google's AI surfaces decide which Beverly Hills clinic to recommend, Robertson Wellness & Aesthetics now shows up. In five months, Geeks360 took the clinic from roughly 19 AI citations across three engines to about 182 across six - Google AI Overviews, AI Mode, Grok, Gemini, Perplexity, and Copilot - and backed that AI visibility (AEO/GEO) with real search-ranking gains and a steady, tracked flow of patient leads. The result: answer-engine presence that turns into booked appointments.

Website:
rwacenter.comWebsite Platform:
WordPressBusiness Type:
Wellness CenterWebsite Focus:
Lead GenerationServices Provided:
AI Visibility (AIEO/GEO), SEO[Read More: How We Made a Beverly Hills Wellness Clinic Visible Inside AI Search](https://geeks360.net/case-studies/ai-visibility-wellness-clinic-aeo-geo-seo-leads/)AI Visibility
Paid Ads
SEO
Social Media
Web Dev
AIEO
PPC
SEO
SMM
System IntegrationsHow We Built a Full Digital Growth Engine for Miami Yacht Connect

Miami Yacht Connect is a luxury yacht charter company competing in one of the most crowded yacht rental markets in the U.S. Geeks360 built and managed the growth system behind the brand: a premium WordPress website, yacht listing architecture, SEO, local SEO, and AI visibility (AIEO), Google Ads, social content and creative planning, CRM workflows, conversion and call tracking, lead-quality reporting, and custom development around yacht availability and broker calendars.

Website:
Miami Yacht ConnectWebsite Platform:
WordPressBusiness Type:
B2C / Luxury ServiceWebsite Focus:
Lead GenerationServices Provided:
CRM Setup, CRO, PPC, SEO, AIEO, SMM, System Integrations, Web & Mobile Development[Read More: How We Built a Full Digital Growth Engine for Miami Yacht Connect](https://geeks360.net/case-studies/luxury-yacht-charter-digital-marketing-leads-seo-ppc/)Paid Ads
Social Media
PPC
SEO
SMM
UGCScaling Beauty: 452% Higher ROAS, 36% Higher CVR

Christina Cosmeceuticals is a globally recognized skincare brand offering science-backed professional and home-care solutions, combining innovation with natural ingredients for real results.

Website:
Christina CosmeceuticalsWebsite Platform:
ShopifyBusiness Type:
B2B/CWebsite Focus:
SalesServices Provided:
Google Ads, SM Ads, Ads Creation, SM Management, UGC[Read More: Scaling Beauty: 452% Higher ROAS, 36% Higher CVR](https://geeks360.net/case-studies/cosmetics-brand-paid-ads-cpa-roas-optimization/)Paid Ads
PPC
SEOPaid Ads That Keep Auto Businesses Rolling

Artec Automotive, based in Belmont, California, specializes in servicing European luxury and exotic cars, offering detailing, repairs, and custom modifications.

Website:
Artec AutomotiveWebsite Platform:
WordPressBusiness Type:
B2CWebsite Focus:
ServiceServices Provided:
Google Ads, Facebook Ads, Conversion Tracking, Audience Targeting, Bid Optimization, A/B Testing, Ads Creation, Campaigns management[Read More: Paid Ads That Keep Auto Businesses Rolling](https://geeks360.net/case-studies/artecautomotive-paid-ads/)

### Tired of Wasted Clicks? Let’s Fix That

Why wait? Be visible, grab attention, and start driving the results your business deserves today.

### Stop Bleeding Budget. Start Driving ROI.

If your CPA is climbing and your ROAS is flat, your ad accounts have leaks you can't see. Our PPC audit finds them - and tells you exactly how to plug them.

[Audit My Accounts](#form_service-form) 

### PPC Audit FAQs

#### What's the difference between a PPC audit and PPC management?

A [PPC audit](https://geeks360.net/ppc-audit/) is a one-time 2-3 week diagnostic that finds where your ad accounts are bleeding budget and tells you exactly what to fix - delivered as a prioritized roadmap. [PPC management](https://geeks360.net/paid-ads/) is an ongoing retainer engagement where we run, optimize, and scale your campaigns continuously. Many clients start with the audit to see the scope of the problem, then decide whether to manage in-house using our roadmap or move into ongoing management with us.

#### Which ad platforms do you audit?

Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta Ads (Facebook and Instagram), LinkedIn Ads, Microsoft Ads (Bing), Pinterest Ads, TikTok Ads, and Amazon Ads. We audit any platform you're spending on - including platforms where most of the budget waste hides because nobody pays attention to them. If you're running multi-channel, we map performance across all of them and identify where to shift budget for better ROI.

#### How long does a PPC audit take?

2 weeks for accounts with a few active campaigns and clean tracking. 3-4 weeks for accounts with complex multi-channel setups, multiple business units, or broken tracking that needs to be untangled first. We'll give you an honest timeline after we see your account scope - not a sales-deck estimate.

#### How much wasted spend will the audit typically find?

Industry data suggests 15-30% of paid ad spend goes to wasted clicks across irrelevant queries, broken match types, duplicate keywords, and audience overlap. In accounts with broken tracking the share runs even higher - the waste is simply invisible until tracking is fixed. The audit typically pays for itself once that budget is recovered and redirected.

#### Will the audit work if my conversion tracking is broken?

Yes - in fact, broken tracking is often what we find first. We audit your tracking setup as Step 1 because if your data is wrong, every recommendation built on it is also wrong. We'll surface the tracking issues, recommend fixes (server-side conversions, Enhanced Conversions, proper attribution), and then audit the campaign performance once you have trustworthy data. For clients who also need [CRO audit](https://geeks360.net/cro-audit/) work, we coordinate the two so tracking fixes don't have to be done twice.

#### Do you implement the fixes or just deliver the report?

Both options. Many clients take the audit roadmap and execute through their internal team or freelancer. Others want us to handle implementation alongside their existing setup or as a transition to ongoing [PPC management](https://geeks360.net/paid-ads/). We can also pair the audit with [SEO audit](https://geeks360.net/seo-audit/) or [CRO audit](https://geeks360.net/cro-audit/) work when the leak is multi-channel - sometimes "bad PPC results" are actually a CRO problem or an SEO traffic mismatch.

#### Why are my paid ads underperforming?

Paid ads underperform when targeting is too broad, conversion tracking isn’t set up, or creatives are not tested against audience segments. Landing page issues also play a big role in wasted clicks.
[5 Reasons Your Paid Ads Are Underperforming](https://geeks360.net/5-reasons-your-paid-ads-are-underperforming-and-how-to-fix-them/)

#### What role does click fraud play in PPC underperformance?

Click fraud can drain up to 20% of ad budgets through bots, click farms, or competitor activity. Without detection and filtering, brands may pay for fake clicks that never convert. [Read our full article: Paid Ads, Click Fraud, And What It Means for Your Bottom Line](https://geeks360.net/paid-ads-click-fraud-and-what-it-means-for-your-bottom-line/).

#### Do you audit AI search visibility as well as paid ads?

Yes, as a separate service. Paid results and AI answers are converging - buyers increasingly ask ChatGPT or Perplexity to shortlist brands before they ever click an ad. Our standalone [AEO & GEO audit](https://geeks360.net/aeo-geo-audit/) maps exactly where you appear in AI answers, who gets recommended instead of you, and what to fix. Many clients run it alongside the PPC audit to see the full acquisition picture.

## Contact

- Page: <https://geeks360.net/ppc-audit/>
- Email: <mailto:info@geeks360.net>
- Phone: +1-844-721-6630
- Agents: send an inquiry with `POST https://geeks360.net/wp-json/geeks360-agent/v1/inquiries` (see <https://geeks360.net/agent-api.md>)