Just Started New Business – Now What?



You decided to start your own new business, congratulations!
The good news is that you have taken the first, and most difficult step by making the big decision. Once the excitement of pursuing your dream wears off, it’s time to get serious about your plan of action. The experts here at the G-I Agency have compiled a list of helpful tips to remember as you start your big business endeavor.


1. Build Your Brand


Today’s biggest brands are easily recognizable by a simple glance at their logo or latest product. This sort of recognition among consumers is invaluable to any business, whether a traditional brick-and-mortar location or online service. As a new business owner, it’s incredibly important to spend time outlining your company’s goals, target customer, and overall brand identity. Part of this process includes creating an easily recognizable business logo to encompass your company’s “personality.”


2. Say “Hello World” With a Brand New Site


With a clear brand identity in place, it’s time to launch your site. A gorgeous, easy-to-use site can make-or-break your business, so it’s important to invest time and a budget to creating your online presence. To compete in today’s online market, a fully responsive website is a must-have! If you are developing an online store, we highly recommend partnering with a developer who knows the ins and outs of e-commerce website design to bring your ideas to life. Plus, a great developer can help with website optimization to ensure that your users never have to deal with slow loading times.


3. Shout it From the Rooftops


While an on-point brand and flawless site will certainly get you started, they won’t carry you past the finish line to true success. Here’s where a marketing strategy comes in—once you have put in all the work, it’s time to spread the word about your business. A marketing expert can help steer your social media and email marketing strategy to generate leads and deliver measurable results that will boost your business. We recommend working with a trusted marketing agency to take care of your content marketing strategy and website management.


For more tips on taking your new business to the next level, subscribe to our newsletter! In need of marketing or web development services? Contact us today to find out how the experts on the G-I Agency team can help.