How to Find “Sweet Success” in Your Next E-Commerce Initiative

Think about the biggest examples of e-commerce success stories- what companies come to mind? Amazon, Overstock, Wayfair? Now consider: what do they have that you don’t? Sure, some might point to their years of established business and seemingly never-ending cash flow. While those factors certainly don’t hurt, these e-commerce titans weren’t always well-oiled machines. Every brand has a small beginning, but the choices made early on have a monumental impact on your company’s growth potential and long-term success. Today we’re going to talk about what you can do to set your online store up for sweet, sweet success.

First, let’s talk about e-commerce website development. Make sure you do your research and decide on a great platform to build your site! The online shopping market is saturated with fierce competition, so it is absolutely essential that you choose the right web platform when you create your online store. Your online store needs to be easy to use with fast, responsive operation.

The design of your e-commerce website is the second factor to consider before launching. Your online store requires a user-friendly layout, pleasing color palette and striking logo to truly make an impression with visitors. When choosing the right design for your company, it is important to consider your customer base-what feelings do you want your site to evoke? The field of web design has grown leaps and bounds in the last 10 years. It’s no longer enough to have a functional site, your online store needs to be easy to navigate and stunning to look at.

Once you have a great e-commerce website up and running, it’s time to think about your company’s marketing strategy. How will you find your customer base? What can you do to ensure that customers keep coming back time after time? Turning your online webstore  initiative into a success story requires a third and final ingredient: a strategic marketing plan. Spreading the word about your phenomenal online store takes more than an email campaign; smart e-commerce plans integrate content marketing, social media marketing, and a solid SEO strategy to ensure a steady increase in clicks and sales.

If you are thinking about launching an e-commerce site or need to freshen up your online store, contact the G-I Agency to learn about our personalized services .